Home / News / Travel in Style with Open Story

Travel in Style with Open Story

Aug 23, 2023Aug 23, 2023

Making travel plans? Target's here for your next adventure. Our travel owned brand, Open Story, is expanding with new luggage options, plus new, must-have accessories (most under $30) designed to make travel streamlined, seamless — and dare we say easier — whether you’re traveling solo or with the whole crew. You asked for simple organization solutions, space-maximizing designs, a range of sizes and smart technology, and Open Story has it all, with travel solutions for every budget. With thoughtful details like 360-degree Hinomoto wheels and YKK zippers (both widely regarded as the best in the industry) in our Signature line and sustainably sourced materials, the Target-exclusive brand combines reliable performance and trend-forward design at an incredible value.

No matter where you’re going or for how long, Target has everything to make your journey as awesome as your destination.

Traveling for work? The matte Signature Hardside Carry On Spinner Suitcase is super stylish and just right for 1-5 days of travel. Add the water-repellent Signature Commuter Backpack with a laptop sleeve, key holder and more to make the most of your airport and flight time. Keep your chargers and tech accessories organized, and keep your energy high with healthy travel snacks — and slam-dunk your next business meeting.

Whether you’re heading to the cabin or an out-of-town wedding, it's all good — the Signature Weekender Bag and this roomy duffel are perfect for short trips. And the new Hardside Carry On Suitcase is priced right. Keep your toiletries together, grab the sunscreen and travel-size shampoo, and don't forget the instant camera to capture the memories.

Traveling with the whole family? Pack up everything you need, including your can't-leave-behind fur baby. With the Signature Pet Carrier Backpack and new Pet Travel Gear Bag and car travel blanket, it's easy. Packing cubes keep each person's gear organized. Grab the baby carrier, pack all the family swim essentials, and make memories to last a lifetime.

If you’re heading across the pond, the Signature Hardside Large Checked Spinner Suitcase with a faux-leather luggage tag will get you there in style and make baggage claim a breeze. Keep your passport safe and nearby with the new RFID blocking passport holder or waist pouch, and settle into the long flight with a memory foam neck pillow, contoured eye mask and Heyday wireless earbuds. Travel tip: Use our new compression bags to make the most of your luggage space, and pack this duffel that folds up into a small pouch, in case you have overflow souvenirs to bring home.

It's all waiting for you at Target. Shop Open Story in stores and on now. Forgot something while packing? Get it fast through Target Order Pickup or Drive Up services, or same-day delivery via Shipt. And for more savings, get an extra 5% off when you use a Target RedCard as you get travel-ready for your next adventure.

Don't miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!